#BlackGirlMagic: Diddy Says His Daughters Were Inspiration for His New Clothing Line
Sean “Diddy” Combs has been looking to expand his creative endeavors, with his latest business move possibly being his smartest yet — enlisting the help of his three daughters.
His daughters, who are now poised to continue the family business at such a young age, have inspired a clothing collection made for young girls specifically.
Today (Feb. 25) the SJGirls clothing line, part of the Sean John brand, is now available online and in Macy’s department stores. SJGirls marks the first time in the company’s history that its designs have been tailored for a younger female generation.
"Jessie, D'Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs," the proud father said in a statement.
Continued: http://www.bet.com/news/music/2016/02/25/-...
His daughters, who are now poised to continue the family business at such a young age, have inspired a clothing collection made for young girls specifically.
Today (Feb. 25) the SJGirls clothing line, part of the Sean John brand, is now available online and in Macy’s department stores. SJGirls marks the first time in the company’s history that its designs have been tailored for a younger female generation.
"Jessie, D'Lila and Chance are fashionistas in their own right and creatively, the girls will be integrated into the brand creative as they embark on this venture as hip and stylish young entrepreneurs," the proud father said in a statement.
Continued: http://www.bet.com/news/music/2016/02/25/-...
